So you've built a mailing list. Whether you have 100 subscribers... 1000 subscribers... 10,000 subscribers... heck, even 100,000 subscribers...
If you don't know how to get your subscribers to open your email, you will generate dismal results and income from your email marketing campaigns no matter how big or small your mailing list is!
Here's what you need to understand, especially if you operate in a highly competitive niche: since it is normal for Internet users to subscribe to multiple mailing lists, it's also normal for your subscriber to wake up the next morning and find his Inbox full of emails from the mailing lists he's subscribed to.
True or true?
With so many emails - including yours - screaming out for your subscriber's attention, he would go into the "judge, jury and executor mode".
So what happens next?
Emails get deleted... even before they are opened and read!
As long as your email headline doesn't grab your subscriber's attention, there's a 95% chance that your email will get deleted, too... even before your subscriber would open it!
And when this happens:
- Your open rate goes down,
- Your click through goes down,
- Your sales go down too!